5 tips for the digital transformation of your company

Although digital transformation involves moving to digital tools, it is not a process that consists of importing technological elements independently. As it could be to open an account in social networks, have a blog or incorporate a digital application.

 

On the contrary, to carry out the digital transformation effectively it is necessary to carry out a previous study, which allows to identify all the areas or aspects within a company that are susceptible to be modified to adapt to the new needs of the market and the customers that make it up.

 

In addition, it implies the cooperation of all the people who make up an organization, since not only the processes are transformed, but the entire work methodology and internal communication and facing customers, whether the B2B or B2C sector.

So you can get an idea of what it means, here are five tips that will help you visualize the change and put it into practice!

Knowing the decisions made by the competitors or identifying those useful tools can be meaningful information, but it is not the way to go for the transformation of your company. As the word itself indicates, it amounts to a deep and global change and, for this, you will have to identify what is the particular situation of your business and the specific needs it has. Needless to say, these will differ, to a greater or lesser degree, from other organizations dedicated to the same activity.

 

And what does this imply? That you must carry out an in-depth analysis of your processes, your objectives and your resources. The combination of all of them will help you identify your starting point. The ideal is to hire an expert consultancy to identify opportunities and test concepts and ideas, to promote sustainable growth and according to your profile.

 

Whether you already have some advanced digital tools or are at a basic level of digital transformation, you have data about your clientele, your operations and your business performance. All of them need to be analyzed to draw conclusions that are based on proven information.

 

Thanks to it, you can improve decision-making in your company and focus on those areas or aspects that most require digital transformation. Because although we have said that it is a global process, you have to select which points are the most urgent, which will benefit you to a greater extent and where you are missing your potential.

It can be very tempting to delve into digital transformation to opt for an agile methodology that facilitates internal processes. However, if the decisions you make are not primarily aimed at satisfying your customers through their experience, you are not identifying the right path.

 

If you take a look at the latest developments in digital marketing, you can easily realize that everything revolves around the figure of the client. It is known as customer centric, and it means that all areas, operations and objectives must always keep in mind what your clientele needs and how you can get their relationship with you as close to their expectations as possible. The personalized treatment, the means of communication or the options to establish fruitful relationships will be aspects to be valued.

The involvement of your entire workforce is also key, since it will be each of the people in your company who will control the tools that are introduced, those that will deal with the clientele or those that will have to adapt to the processes and methodologies that are adopted.

 

Company culture embraces your mission, your vision and your values. Being aware of how it is affected by digital transformation will make it easier for you to adapt to change, focus on the main tasks to raise your productivity, attract and retain talent and favor a climate of internal involvement.

 

This will also reduce the initial resistance that usually appears when betting on a general transformation and that is common in any business, since it is due to a human characteristic. We adapt to customs and a routine. However, from a business point of view, those who are most successful are the companies with greater speed and adaptability.

Both from the point of view of companies and end consumers, security or uncertainty is what produces a greater rejection of new technologies and digital transformation in general. In addition to the obvious issue of security and protection of data and processes, it is also necessary to comply with the relevant regulations in this matter, such as the RGPD.

 

On the other hand, obtaining high performance and efficiency in the processes implies that not always, the most productive, is to have the command. That is, if you want to adapt to the digital world and maximize performance, automate processes and offer the best service to your customers, you will have to look for alliances and collaborative partnerships with other partners. These are only in possession of greater knowledge, but they will also put at your disposal advanced technological tools and solutions.

 

If you are clear that it is time to start with your digital transformation, at IdeaFoster we can be your starting point. We focus on data analysis and identifying opportunities as a way to achieve sustainable, profitable and customer-centric growth. On our website you can check some with whom we have worked, and if you want to be the next one, you just have to contact us!