Innovation meets truth: How AI helps us detect disinformation

Making decisions with false data is like building on sand

Every time you launch a campaign, redesign a product, or speak to your audience, you’re trusting that your information is accurate.

But in a world where deepfakes, bots and misleading headlines spread faster than facts, making decisions without verifying is a risk most companies can’t afford.

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The good news? AI can detect disinformation and help you spot the smoke before it turns into fire.

AI as a shield against disinformation

Artificial Intelligence is already being used to detect patterns of manipulation, and this isn’t science fiction. It’s already happening.

Real example:

A team of researchers trained an AI model to track fake news on sensitive topics during the pandemic. The system scanned millions of posts daily, flagging artificially boosted content, emotionally charged language and unusual spikes in virality.

The result? Disinformation was contained, and users and businesses were protected from falling into manipulated narratives.

👉 Just like we use AI to filter information, we also use it to optimize recruitment processes with smarter decisions.

What can your company do with this technology?

Using AI to detect disinformation is more than a tech upgrade, it’s a strategic move to protect your brand, reputation and long-term decisions.

✔️ Filter sources before making key decisions
✔️ Validate whether trends are real or just noise
✔️ Evaluate third-party or AI-generated content before publishing
✔️ Prevent crises driven by false or misleading data

👉 Planning to test or validate an idea? Check out how we help teams prototype and test quickly.

Smart decision-making isn’t just about moving fast, it’s about knowing when not to act. That takes clarity, tools and real data.

Clarity is also innovation

Innovation isn’t just about building what’s next. It’s about making sure what you build is based on truth, not noise.

And when the data gets messy, AI becomes your compass.

👉 Stay ahead of what’s coming next with our take on 2025’s key innovation trends.

AI can be your best ally for making smarter decisions, but first, you have to be willing to look beyond the obvious.

Discover how we support businesses in making informed decisions with confidence and clarity.