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Dec 5, 2023 • 2 min read

8 reasons why your business needs a Project Manager

The search for maximum efficiency and productivity continues to be one of the main objectives of every company. In increasingly competitive environments, and to facilitate their achievement, specific roles appear as technologies and digital advances evolve. One of these figures is the Project Manager, who is responsible for creating and assigning tasks and coordinating their execution. For this reason, the demand for this professional profile has been increasing and, at present, it has become essential.



What is a Project Manager and what are their functions in a company?


A Project Manager, also known as a project manager or project manager, is a professional figure whose main task is to plan, execute and supervise projects in an organization, so that they can be successfully completed and the general objectives established in the company are achieved. In addition, it will take into account the deadlines that have been planned and the budget allocated to each of the projects.


Like other professions within the digital framework, its participation in this area is still quite new. However, it has existed to manage face-to-face projects. Given the competitiveness in all current markets, regardless of the sector, its popularity has been increasing over the years and will continue to do so in the coming years.


Currently, it is one of the most sought-after profiles in digital strategy, not only due to the fact that teams or collaborators no longer usually have the same geographical location. But also because of the responsibilities it entails and its impact on the performance of a business. The most outstanding are the following:


Project Planning


It involves the development of detailed plans that include the objectives, the actions to be carried out, the deadlines, the necessary resources, the budget, the risks and strategies against them.


Organization and allocation of resources


It consists of coordinating and assigning tasks to all the people who make up a team. This ensures that there is an efficient distribution of available resources and facilitates the supervision of each action with its deadlines. In fact, 11.4% of resources are wasted due to poor project management.



Monitoring and control


The Project Manager must monitor the progress of each project. In this way, it will be possible to detect possible deviations, but also ensure that  deadlines are being met and that each party involved is doing their job.




Interpersonal and communication skills are also essential for the figure of Project Manager. It acts as the main point of contact within the team, clientele, and other stakeholders. Therefore, it is necessary for you to be able to have clear and effective communication at all stages of the project. But also that they know how to lead and motivate.

Why does your business need a Project Manager?


The responsibilities mentioned already give you an idea of the relevance of this professional profile in a business, since it is in charge of all project management. However, so that you can see how their work translates into benefits for your company, here are eight reasons why you should incorporate them into your organizational chart.


Interpret the needs of your clientele


The Project Manager is halfway between customers and your business. Depending on the sector of activity or the type of project, communication can be carried out from different points of view.


For example, if your company needs software, you will need to know what all the business processes are and the specific needs of customers that, so far, are not being satisfied. These ideas will be passed on to the developers or technical team. For this reason, Project Managers are usually hired who have previous experience in that sector, and not just training for this role.


Performance Monitoring


Monitoring projects isn’t just about checking that you’re meeting deadlines. The PM works side-by-side with the teams, and is constantly identifying potential problems and risks. But it also uses monitoring metrics, which are what will help you accurately check if the results obtained are as expected. This will make it easier to make changes, as you will be working with specific figures.


Talent Management


Having talented staff is not enough, as they need direction so they don’t get lost along the way and always advance to the goals set. Like an orchestra, the PM motivates the staff and adapts tasks or resources as they progress. As a result, productivity is always maintained.



Resource optimisation and transparency


The PM will have the role of allocating resources efficiently, to maximize their use and minimize costs. By having a detailed understanding of project goals and team capabilities, you can avoid work overload and optimize budget allocation, so that high levels of profitability are always achieved. It is also responsible for creating reports as the project progresses, so that there is total control of each phase.



Adapting to changes


In a dynamic business environment, change is inevitable. A skilled PM can not only anticipate and adapt to changes, but they can also guide the team through them effectively. This change management capability ensures that the project remains relevant and achieves success, even under unpredictable conditions.



Continuous learning


The PM must know which are the ideal tools in each case or situation. But in addition, you must be able to constantly learn to monitor each phase and know what changes need to be made. Since the market is dynamic and technological innovations advance day after day, by being informed about trends and available resources, you will offer the best alternatives for the business.



Risk Management


Every project comes with risks and obstacles, and the Project Manager will identify and manage them effectively throughout the process. If he has enough experience, he will even anticipate its appearance. It will also develop strategies to mitigate its impact, as well as solutions to existing problems.



Quality Control


The Project Manager is the person who ensures that the final result meets the established quality standards and the client’s expectations. That’s why quality management is an integral part of project management. Since the PM sets standards from the beginning and oversees their implementation throughout the entire project lifecycle, he or she will ensure that the final product or service meets the expectations and requirements set.




Are you ready to take your business to the next level with the help of a Project Manager? Contact Ideafoster today to find out how we can help you achieve your project goals successfully and efficiently.


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