5 techniques to generate leads on your social networks

Attracting customers through social networks has become one of the most important strategies for many companies in various sectors. Social networks are a direct means of communication with users and potential customers; The key is to know how to reach them, with what messages and how to get their attention. In short, companies that want to get customers through social networks must define a specific strategy to generate leads. We are going to tell you how to do it using 5 different techniques.

On which social networks are you going to generate leads?

We talk about leads to refer to potential customers who leave their contact details to a company because they are interested in one of its products or services. They are contacts who have taken a step further in their relationship with the company, going from being passive users to being potential customers.

Now, is it convenient to generate leads on all social networks? No. In fact, it can backfire. One of the issues that has changed the most with the arrival of social networks is the relationship between users and brands. Now, people who follow a certain company on social networks do so because they feel identified with its values and content.

However, each social network has a different type of audience, and what works on Instagram doesn’t have to work the same on Facebook or TikTok. Identify who your target audience is, analyze which social networks are most present on and direct your actions only to the profiles of networks in which your target audience is in the majority.

For example, if most of your target audience is on Facebook, because you’re targeting a population segment between 35 and 45 years old, it doesn’t make sense for you to try to generate leads on TikTok. Chances are, they won’t be quality leads, and you’ll waste time and resources trying.

How to generate leads: 5 techniques that can help you

Here are 5 different tactics for generating leads. Keep in mind that you will have to adapt each of them both to the social network in which you carry out the actions and to the audience you are addressing.

1.Lead magnets

Creating valuable content is one of the best strategies to generate leads, as it is a good way to build customer loyalty and offer them interesting content with which to capture their attention. With this technique, the key is  to create exclusive content that you offer to interested users in exchange for their contact details. The most common is to create a form on a landing page where you display the content and invite users to download it.

2.Actions with influencers

In all sectors there are what we call opinion leaders or influencers. Identify a profile that knows how to transmit your brand’s values to their followers and propose a collaboration with your company. It is important to make the influencer feel identified with your company.

3.Advertising

Resorting to advertisements on social networks is still a good strategy to capture leads. Create a campaign on Facebook Ads, Instagram Ads, or TikTok Ads and segment it to reach the audience you want to reach as precisely as possible. You can include a contact form in the campaign to get the leads.

4.Draws

Another way to generate leads is by raffling one of your products on social networks. It is best to do it in a simple way so that users do not encounter many obstacles. For example, you can propose that, in order to participate in the giveaway, users subscribe to your newsletter. In this way, you will be able to collect their contact details for future actions.

5.’Freemium’ technique

Finally, you can use the ‘freemium’ tactic to generate new leads. Users can try your product or service for free during a trial period after which, if they want to continue, they will have to pay. To start this trial period, they must register and leave their contact details. This technique is also good for building customer loyalty, as you are generating the need to continue with the product or service they have already tried.

Are you looking for new methods to generate quality leads to multiply your business’s sales? Give us a call and we’ll help you achieve your business goals.