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Oct 30, 2023 • 2 min read

What is business innovation? ❘ Techniques & Examples

If you’re running a business and you’re struggling to excel in a highly competitive market environment, you’ve probably tried a variety of strategies without yet finding that key element that will generate a significant breakthrough. In this context, business innovation stands as an indispensable tool to ensure your competitiveness and promote the growth of your business. Well, that’s the content of today’s article.

What Really Is Business Innovation?

Business innovation is much more than a trendy concept. This is a core need for any business that aspires to survive and thrive in any industry. It’s not just a matter of occasional creativity or sporadic new product launches. We are talking about a comprehensive strategic approach, which is based on the amalgam of creativity, adoption of emerging technologies and critical and analytical thinking.

The goal is clear: to significantly transform the way your business operates and competes. This transformation can be reflected in different areas, from improving operational efficiency and optimizing the supply chain, to enriching the customer experience that translates into long-term loyalty.



Types of Business Innovation

To break down the concept into more manageable components, it’s helpful to categorize the types of business innovation you can consider:

Product Innovation

If you’re thinking about expanding your portfolio or redefining your existing offerings, this is the category to pay attention to. It’s not just about developing new products, but also about adding features or functionality that make customers prefer your product over others in the market.

Process Innovation

This type of business innovation is crucial for those looking to optimize their company’s internal operations. Here, the focus is on improving existing procedures or implementing new ones that allow for greater efficiency, a reduction in operating costs and, therefore, an increase in profitability. Technologies such as automation, data analytics, and artificial intelligence are often key players in this category.

Restructuring can be in the entire business process, such as affecting a single party, in which the innovative solution is introduced. The use of software is usually the most common example. In any case, the decision will be determined by the particular needs of each company and the sector in which it operates. The objective is to improve processes in response to a business opportunity and thus, through technology, increase productivity.



Innovation in the business model

When we talk about business model innovation, we’re talking about fundamental changes in the way we generate revenue and deliver value. This may involve transitioning to a subscription model, exploiting new revenue streams, or forming strategic alliances that benefit your business.

This type of innovation is directly related to the company’s finances. In other words, it is committed to improving the value of what is offered or its image, whether it is a product or a service. In addition to the aforementioned channels, technology is also often used, which allows for the diversification of operations and services offered to customers.



Disruptive innovation

Disruptive innovation consists of launching a product or service on the market that complements an existing one or involves its optimization. In other words, the same need is satisfied, but more efficiently and with a commitment to innovation throughout the design and its features. Therefore, it is perceived as an advance over the existing alternative and has the capacity to increase the range of needs.

Although it involves a certain risk, this type of business innovation is usually opted for when you want to attract customers who invest more in their purchases. However, if the design is correct and they really offer advantages and more value over the product they replace, the bet has a high probability of working well.

Network Innovation

Network innovation refers to the creation of synergies with other organizations that are allies. These are part of the same sector, but they are not necessarily competitors, but operate in a complementary way. These alliances can be both vertical and horizontal. In this way, processes, the channels used or offers to customers can be improved.

While the likelihood of success is high, it doesn’t just involve a large amount of time for your establishment. Also, by losing control of the process because its operation is shared, a competitive advantage can be lost.

Structural innovation

This type of business innovation directly affects the strategies that are carried out, as well as the organizational structures. This means that it is a process of internal change within an organization, to increase its productivity. It is the first step to take when you want to bet on a general innovation plan.

The reason is that one of the objectives of these changes is the search for talent within the company itself. Other highlights include improving the work environment, changing the organizational culture or reducing operating costs, among others.

Innovation in the services offered

 Customer service and their experience when interacting with a company are paramount goals for any business in this digital age. Since they are also the main source of customer dissatisfaction, making improvements is a win-win for both parties.

Some of the measures that are included in this type of business innovation are the training of team members and the hiring of experienced personnel or outsourcing some tasks to specialized companies.

Innovation in channels

This innovation is directly related to digital transformation, because the channel that is most committed to adapting to the needs of customers is electronic commerce or eCommerce.

Its growth is unstoppable, and not only does the number of businesses that open their doors here continue to increase, but companies with physical stores also move to this path to maintain their competitiveness in the sector. In addition to providing an alternative to the regular customers you already have, it is  a gateway to a much wider and more diversified market.

Why is it imperative…? …


Why is it imperative to commit to digital transformation?

Ignoring the importance of digital transformation is not only a strategic slip. In fact, it could ostracize your business in an increasingly technology-driven market. If you want your company to stay competitive, expand its reach and strengthen its positioning, digital transformation is not an option, it is an unavoidable necessity. And in these areas where it can help you the most:

Facilitating customer interaction

One of the areas where digitalization can have the most significant impact is in the realm of customer experience. Artificial intelligence and data analytics solutions enable you to personalize interactions, optimize response times, and ultimately increase conversion rates and loyalty.

Optimization of internal processes

Often, the most substantial potential for improvement lies in streamlining internal procedures. Here, tools such as robotic process automation, enterprise resource planning (ERP) systems, and customer relationship management (CRM) solutions can transform tedious operations into efficient workflows.

Unlocking new revenue streams

The adaptability that digital transformation brings can open doors to previously unexplored business models. From monetizing data to offering additional services digitally. The opportunities to diversify revenue are only as broad as your ability to innovate.



Agility and market responsiveness

With ever-shorter product lifecycles and ever-evolving markets, agility has become an indispensable quality. Lean production systems and agile methods can be implemented more easily in a digitized environment, allowing you to quickly adapt to market fluctuations.



Two Contemporary Examples of Business Transformation

Theory is fundamental, but it is in practice that the true value of business innovation is measured. Below, we present two paradigmatic cases that illustrate how the effective application of innovation techniques can catalyze success in different sectors.

Netflix: Reinventing the Entertainment Industry

Netflix is an eloquent example of how business model innovation can trigger a sector transformation. Originally, Netflix was a DVD rental service by mail. But it went digital early on and adopted an online subscription model, challenging titans like Blockbuster.

Techniques used:

  • Digital transformation: migration from a model based on physical delivery to a streaming platform.
  • Data analysis: intensive use of algorithms to personalize recommendations, optimizing the user experience and increasing retention.
  • Product innovation: development of original content to differentiate and add value to the subscription.

Tesla: Electrifying Mobility

Tesla has been an engine of change in the automotive industry. There’s no denying its influence in driving the transition to electric vehicles. By combining cutting-edge design with sustainable technology, Tesla has managed to break down the perception that electric cars are an inferior alternative.

Techniques used:

  • Product innovation: development of electric vehicles with performance comparable to or superior to internal combustion cars.
  • Optimization of internal processes: implementation of lean production techniques to streamline manufacturing.
  • Business model innovation: adoption of a direct sales model, bypassing the traditional dealer network to improve margins.

These examples not only demonstrate the transformative potential of business innovation. They also demonstrate how the right techniques can be applied effectively to overcome challenges and open up new market opportunities. If your company hasn’t yet embarked on the path of innovation, perhaps these cases will inspire you to take that crucial step.


Benefits of betting on business innovation

Increased competitiveness

Offer new products or services, as well as improvements to existing ones; New communication channels, more satisfactory or personalized customer service or complementary options to add value to the customer experience, result in an increase in customer satisfaction and in the competitiveness of the company, since it can differentiate itself to a greater extent from its competitors.

Increased revenue

Hand in hand with the previous advantage, innovation usually goes directly from the generation of new revenue. However, it should be noted that the relevant investment must first be made for this to be possible. This revenue can come from both direct sales and increased margins.

Cost reduction

The purpose of the technological commitment is to facilitate day-to-day operations, as well as business performance. For example, by automating tasks or increasing efficiency through the introduction of technological tools. As a result, a company can reduce its costs, both economic and time.

Increased staff satisfaction

In addition to benefiting customers, the workforce should also be taken into account. The satisfaction of the previous ones also depends on this, since they are the point of connection between them and the company. When you invest in improving processes, available tools, or training, employees feel more integrated and valued within the company, which has a direct impact on their satisfaction and, therefore, their performance.





In short, business innovation is not an option, but a strategic imperative for any company that aspires to remain competitive and solvent in an ever-changing market. Whether innovating products, processes, or the business model, the adoption of emerging technologies and analytical methods can make the difference between stagnation and growth. The cases of Netflix and Tesla demonstrate that with the right application of innovation techniques, the opportunities are limitless. Now is the time to act; Don’t let your company be left behind in the race for digital transformation. And, if you’re not sure where to start, contact us!

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